Situation and requirements
The offer was explained on calls because the site did not carry it. New requests arrived by email and were copied into a sheet.
Problem
A visitor could not tell what to do next. The team retyped the same qualification questions for every enquiry.
Approach
We built a short public site with one action, and an intake that stores the request, drafts a reply from approved answers, and waits for a person to send it.
Outcome
The public page and the internal queue describe the same offer. The team reviews the exceptions instead of rebuilding every reply.
Deliverables
Marketing site, enquiry path, draft replies from a bounded set of answers, and a handover for the people who update the copy.